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    Marketing (Associate Degree)
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Course Descriptions:

    MKT101 Principles of Marketing (3-0-3)

An introductory course covering the marketing management process. Special topics include the marketing manager's role in a market-directed economy, marketing objectives, strategic planning, and developing marketing mixes for target markets. Material is presented as it relates to the four "P's" of marketing: product, place, promotion, and price.
    MKT102 Personal Selling and Sales Management (3-0-3)

The nature and requirements of selling, including a consideration of buyer motivations and selling theories in relation to various buyer-seller situations.

Prerequisite(s): MKT101
    MKT103 Advertising and Sales Promotion (3-0-3)

Emphasizes the role of advertising in the marketing of goods and services. Discusses the different uses of advertising; types of media; how advertising is created; agency functions and legal, social, and economic aspects of the industry. Introduces advertising display, copy and art work preparation, printing, and selection of media.

Prerequisite(s): MKT101
    MKT199 Summer Internship (0-0-3)

This course is designed to provide practical training in the student's field of study through work experience. Students are graded on the basis of documentation of acquired learning as reported by student and employer. Eight weeks long; under instructor’s supervision.

Prerequisite(s): minimum 31 credit hours, minimum cumulative GPA 1.75
    MKT201 Distribution Channels (3-0-3)

Total business distribution concept; place of physical distribution in the marketing mix; transportation; warehousing; order processing; and plant, warehouse, and retail location.
Prerequisite(s): MKT101
    MKT202 Retail Management (3-0-3)

Major types of retail institutions and their organizational structure; activities of the merchandising, operating and controlling divisions; buying and merchandising functions; methods of financial, inventory, and credit control; and the selection and training of personnel.

Prerequisite(s): MKT101
    MKT204 Consumer Behavior (3-0-3)

Examines the attitudinal, behavioral and procedural basics which are common across all customer service sectors. Enables the student to understand the variables that affect consumer behavior in the marketplace and the implications of this knowledge for marketing decisions and strategies.
Prerequisite(s): MKT101
    MKT205 Services Marketing (3-0-3)

How service organizations can grow and prosper through the application of marketing. Analyzing the nature of services, the service environment, customer, and marketing mix, and the implementation of service strategies.
Prerequisite(s): MKT101
    MKT206 International Marketing (3-0-3)

This course covers the four P's of product, price, place and promotion as they relate to a global marketing strategy. The concepts are introduced within the international trade framework as well as the cultural and economic environment affecting foreign marketing efforts.

Prerequisite(s): MKT101
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