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Program Objectives:
The Associate Degree in
Marketing has the following educational objectives:
1 - To provide students with
the skills of selling.
2 - To prepare participants to have a commitment to
quality, timeliness and continuous improvement.
3 - To prepare participants to communicate
effectively and function effectively in teams.
Program Outcomes:
Graduates of this program will be able to:
1 -
Sell goods, services, and ideas
2 - Advertise and promote products
3 - Perform marketing research
4 - Manage sales
Program Faculty:
Curriculum Overview:
The Objectives of the Associate Degree in
Marketing are achieved through a curriculum made up of courses in the following four areas:
| General Courses |
ENGL101 English
Composition I
ENGL102 English Composition II
IAS111 Belief and
its Consequences
IAS201 Objective
Writing
MATH121 Introduction to Applied Calculus |
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| Basic Courses |
BA101
Introduction to Business
BA120 Introduction to Sales
BA200 Business Communications
BA221 Business Law
CA101 Introduction to
Microcomputers
CA140 Computer Applications I
CA141 Computer Applications II
MKT101 Principles of Marketing
MKT102 Personal Selling and Sales
Management
MKT103 Advertising and Sales Promotion
MKT201 Distribution Channels
MKT204 Consumer Behavior
MGT201 Principles of Management
MGT202 Organization Behavior and Design
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| Electives |
Each student is required to take two (2)
of the following elective courses:
BA150 Human
Relations and Psychology
MKT202 Retail Management
MKT205 Service Marketing
MKT206 International Marketing
MGT204 Project Feasibility
Analysis |
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Marketing Summer
Internship |
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This is a
summer internship experience for Marketing students. Under the
instructor’s supervision, each student must participate in a
structured period of eight weeks in the marketing section in a
selected economic organization. The course is designed to
provide each student with the necessary educational, technical,
and people skills to be successful in a marketing position. The
student must write a report about his summer internship. |
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