برنامج التسويق (Marketing)

Program Objectives:

The Maher Marketing program has the following educational objectives:

• To provide students with the skills of selling.
   

• To ensure students have a commitment to quality, timeliness and continuous improvement.
   

• To ensure students communicate and function effectively in teams.

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Program Outcomes:

Upon completion of the Maher Marketing program, the graduate will be able to:

• Sell goods, services, and ideas.
   

• Advertise and promote products.
   

• Perform marketing research.
   

• Manage sales.

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Curriculum Overview:

The objectives of the Maher Marketing program are achieved through a curriculum made up of

courses in the following areas:

1. General Courses

ENGL 101 English Composition I

BA 101 Introduction to Business

BA 200 Business Communications

MGT 201 Principles of Management

BA 221 Business Law

SKIL 101 Professional Ethics

SKIL 102 Public Seminar

2. Basic Courses

MKT 101 Principles of Marketing

MKT 102 Personal Selling and Sales Management

MKT 103 Advertising and Sales Promotion

MKT 204 Consumer Behavior

3. Summer Internship

This is a summer internship experience for Marketing students. Under the instructor’s supervision,

each student must participate in a structured period of eight weeks in the marketing section in a

selected business organization. The course is designed to provide each student with the necessary

knowledge, technical, and people skills to be successful in a marketing position. The student must

write a report about his summer internship.

 MARKETING PROGRAM CURRICULUM

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